Sunday, April 15, 2007

Is The Box Getting Too Small?

What do I mean by that question? Well you have heard the expression to think outside the BOX, well some individuals just are not there yet. They are comfortable inside the BOX. There is nothing wrong with that idea if that is where you want to stay ( few worries, no challenges, no advancement).
If you want your business to succeed you will eventually need to gain knowledge about your targeted audience, your competition, how to get the best return on investment(ROI) on your advertising and marketing dollars, and how to develop those all important circles of friends, influences, and resources.
As you gain this data you start to grow your business and the BOX you are in starts to get smaller. You start to bump into the sides, and keep ducking your head so not to pop out into the on coming traffic. Your business all of a sudden stops growing. It reaches its maximum potential due to the confines of the BOX.
This is where you need to make a serious business decision. Do I stay in the comfort of the BOX or do I venture out. Your decision.
If you decide you need to grow you business you need to not only to start thinking outside the BOX, you need to start taking action outside the BOX. Start using leading edge ides and seek out the proper guidance and training to keep your business ahead of your competition.
So in conclusion, if you are a forward thinking business builder you need to get out of that BOX as soon as possible and do not be afraid to venture into areas where you have not been before. Yes, you will most likely make mistakes but the rewards will definitely out weigh the consequences of the mistakes made. Give it some thought and get out of that BOX NOW!
To Your Success
Mike McDonough EFS Founding Member

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